• Business Strategy o Set 5-year strategic plan, AOP and business KPIs. • Key Account Management o Shared insights by conducting workshops with accounts teams. o Cross-merchandizing and sponsorships for Shoprite and SPAR to increase ROI. o Increased market share from 15% to 21% by a. implementing brand strategy with experiential marketing. b. fighting competition with exclusivity deals and promotions. • Shopper Marketing o Studied point of sales data and started loyalty programs, in store engagement campaigns which improved sales by 16%. o Trained merchandizers on planograms and shopper engagement activities. • Portfolio Pricing Strategy o Increased price premium by 16% over competition. o Quarterly SKU price optimization of star SKUs with competition review. • Business Development o Increased revenue by 19% by increasing distribution depth, route optimization and call conversion. o Achieved savings of 3 million USD by increasing direct loading by 23%. • Customer Relationship Enhanced customer relationship by improving delivery lead times and loyalty programs. • Leadership Led a team of 600 sales and 300 fleet resources. Increased resource productivity by 2 times with right allocation, incentive plans and morale boosting.