Profile photo

Vaibhav M

7 years’ experience in business development, sales and distribution, go-to-market strategy and Key account management.
Brampton, Ontario
Active over a week ago
7 yrs experience
Pay negotiable

Want to connect with Vaibhav?

Get Started Now

Salesman in Brampton, Ontario

• Business Strategy o Set 5-year strategic plan, AOP and business KPIs. • Key Account Management o Shared insights by conducting workshops with accounts teams. o Cross-merchandizing and sponsorships for Shoprite and SPAR to increase ROI. o Increased market share from 15% to 21% by a. implementing brand strategy with experiential marketing. b. fighting competition with exclusivity deals and promotions. • Shopper Marketing o Studied point of sales data and started loyalty programs, in store engagement campaigns which improved sales by 16%. o Trained merchandizers on planograms and shopper engagement activities. • Portfolio Pricing Strategy o Increased price premium by 16% over competition. o Quarterly SKU price optimization of star SKUs with competition review. • Business Development o Increased revenue by 19% by increasing distribution depth, route optimization and call conversion. o Achieved savings of 3 million USD by increasing direct loading by 23%. • Customer Relationship Enhanced customer relationship by improving delivery lead times and loyalty programs. • Leadership Led a team of 600 sales and 300 fleet resources. Increased resource productivity by 2 times with right allocation, incentive plans and morale boosting.

Share This Profile

Want to connect with Vaibhav?

Get Started Now
Find Salesman in Brampton, Ontario
More in Brampton, Ontario

Want to connect with Vaibhav?

Get Started Now