Salesman in Brampton, Ontario

• Business Strategy
o Set 5-year strategic plan, AOP and business KPIs.
• Key Account Management
o Shared insights by conducting workshops with accounts teams.
o Cross-merchandizing and sponsorships for Shoprite and SPAR to increase ROI.
o Increased market share from 15% to 21% by
a. implementing brand strategy with experiential marketing.
b. fighting competition with exclusivity deals and promotions.
• Shopper Marketing
o Studied point of sales data and started loyalty programs, in store engagement campaigns which improved sales by 16%.
o Trained merchandizers on planograms and shopper engagement activities.
• Portfolio Pricing Strategy
o Increased price premium by 16% over competition.
o Quarterly SKU price optimization of star SKUs with competition review.
• Business Development
o Increased revenue by 19% by increasing distribution depth, route optimization and call conversion.
o Achieved savings of 3 million USD by increasing direct loading by 23%.


• Customer Relationship
Enhanced customer relationship by improving delivery lead times and loyalty programs.
• Leadership
Led a team of 600 sales and 300 fleet resources. Increased resource productivity by 2 times with right allocation, incentive plans and morale boosting.