“My Bakers Dozen!”
‘My Skill Sets, Expertise Are Totally Transferable for Multiple Sales, Management, Broadcast, Media, Marketing, Education, Life Sciences and Administration Industries and Positions!’
1.) A proven strong negotiator and a 'closer’! Known to be a visionary! Reputation of being a strong, aggressive, intelligent and creative salesperson and marketing expert.
2.) Sales, marketing, customer relations, education, entertainment, broadcast, healthcare and administration is part of my DNA.
3.) Strong community service expertise in medical, education and life-sciences. Tenured and award-winning former junior high life-science educator. Coveted Cedar-Sinai Hospital Volunteer for exclusive HIV Program. City of Hope Member.
4.) Increased sales and revenue market rank for the CBS Howard Stern Station from below 10th to #2 in only 4 years!
5.) Recognized by Miller-Kaplan over 12 years as being top 5% of all national sales managers for 3 different, competitive stations in the Broadcasting Sales industry of Los Angeles.
6.) New Business Entrepreneur...Launched Mid-West National Cable TV Rep Firm; Billed $1 million in Cable revenue the 1st year in a city (Chicago) not yet wired! New Business Owner = Fashion Boutique ‘Chez Bop’, Sunset Plaza; Re-Built, Re-Designed and Staged 100% Real Estate Properties as Project Manager; Beverly Hills Boutique and Laguna, CA. Town-Home.
7.) Rebranded Howard Stern radio station (KLSX-FM) from 'Hot Talk' to 'Entertainment Talk...Hollywood Style', resulting in 150% increased audience ratings, market perception, revenue share for both local and national sales budgets.
8.) Made industry history (in trades, etc.) by negotiating highest commercial rate ever achieved in radio sales (for KIIS-FM, Los Angeles).
9.) Took KBIG Radio (adult contemporary format) from 10th rank to top 5 in sales revenue market rank within 5 years (Competitors= KOST, KFI, KIIS, KLOS, KNX, KROQ).
10.) Rebranded KKBT-FM Radio (Urban Format with an Urban LA population of only 8%) to a 'Multicultural Contemporary Personality' radio format, increasing audience, market share, and sales revenue production by l00%...in less than 3 years.
11.) ‘Women in Film’ member and Multiple ‘Who's Who’ recipient.
12) Strong work ethics; maintaining high standards for myself, employers, all clients, staff and products.
13.) Funny, high energy, staff and people motivator, able to take direction, non-political employee.
May I Have The Position, Please!
310-600-... [email protected]
SALES, MANAGEMENT, MEDIA, ENTERTAINMENT, EDUCATION, RETAIL, ADMINISTRATION, MARKETING AND HEALTHCARE PROFESSIONAL!
Dynamic sales and marketing professional with 15 years proven performance in national, local media sales, management, promotions, contract negotiation, healthcare, administration, new business launches, and complex sale presentations. Documented track record of sales performance, new product branding, and improving market share. Experience in local and national radio and cable sales has resulted in bringing new advertisers to the medium. Sold and managed extensive Client Promotions, Charity Events and Sponsorships for Broadcast and CBS Radio stations whose clients gave me 100% of their total advertising budgets. Staff Educator. Real Estate Entrapaneur. Community Service and Educator in Junior High School Science and Healthcare Industry.
Media Sales and Sales Management
Life Sciences Educator
Science Fair’s District Director
Promotions, Sports, Sponsorships, Charity and Client Events
Real Estate Entrepreneur Creative Problem Solving
Negotiations / Closing
Excellent Client Service
Research and Training
Branding Director of Products & Services
Radio, Cable-TV, Online Digital,
Retail, National Sales
Ranked Top 5 among all Los Angeles National Sales Radio Managers over 12 years
Coveted volunteer for Cedar-Sinai Hospital’s first HIV Ward; Lifetime member of City of Hope
Top performance of CBS’ ‘Howard Stern’ KLSX Radio from #11 national sales revenues to #2 within 4 years. ($11.5MM); Sold ‘KINGS’ NHL Hockey on CBS’ KRLA-AM Radio;
Achieved Top 5 market sales rank within 2 years and #1 consistently in Market Performance Ratio for KBIG Radio and KKBT Radio. ($8 MM); Multiple corporate and local sales and large scale presentation awards.
National Industry Sales Award Recipient; First $1000 rate ever achieved in Broadcast Radio.
Regional Manager of the first National Cable Rep Co. (NCC-Chicago) $1MM in Cable revenues
the 1st year in a city not yet wired.
International ‘Who’s Who’ of Women in Business --...; ‘Who’s Who’ Executives --....
Marketing Consultant and Administration: Terry Moore Real Estate Developer, Beverly Hills, CA.
Entrepreneur = Real Estate Project Manager and Re-Design Real Properties --...)
• Property Project Manager, 100% Gutted, Re-Built, Re-Designed and Staged Real Estate Properties;
• Beverly Hills Boutique and Laguna, CA. Town-Home…Set all MLS ‘comps’ records when sold!
• Supervised Contractor, personnel, vendors; purchased inventory, paid invoices, maintained budgets.
• Wrote ‘script, email-blasts, create and managed open houses and client database-USA International
• Experience with The Multiple Listing Services; Very experienced writer for property information and
marketing assets for agents.
Owner and Sales Manager: Chez Bop Boutique, Sunset Plaza, Los Angeles, CA --...)
Launched start-up of new business Fashion Boutique-selling only Notable or Emerging Local
and International Artisans;
Launched ‘Betty Bop’ Retail French Designs to USA Market and Adelle-Dallas Orr
Launched 3-D Website, Managed Trunk Shows, Charity and Entertainment Promotions
Designed and Authored Client/Vendor/Designers’ Email-Blasts; Multi-Media PR,
Selected all USA and International Inventory; Fashion Shows at offsite targeted Businesses
Hired and Trained Sales Teams, Sales Assistants; Donated apparel to Women’s Charity Shelters
National Sales Manager, Local Sales Manager: CBS Broadcasting, Los Angeles. KLSX-FM, KLSX..... (Howard Stern Radio Network), ‘KINGS’, KRLA-AM, NHL Hockey, KNX-AM Radio --...)
Managed and sold direct with 40 field sales reps based in 12 large city offices to sell existing annual and new accounts
Sell client events, maximize market share and exponentially increase sales.
Consistently exceeded quarterly and annual performance goals ($11.5 Million)
Directed sales and client promotions for the 7 CBS radio station Los Angeles cluster group
Re-Branded and overturned client and agency Howard Stern and Tom Leykis sales objections.
Authored and designed large thematic sales presentations used by all 27 national Stern Radio Station
Added new advertisers to KNX Radio and increased budgets of existing advertisers annually
National Sales Manager, Senior Local Sales Account Executive: KKBT-FM Radio-Chancellor Broadcasting, KBIG Radio-Bonneville Broadcasting, Los Angeles, CA --...)
Traveled to major markets (New York, San Francisco, Dallas, Chicago, Dallas, etc.) to meet with our advertisers and to keep them apprised of the station’s growth, promotional opportunities and to talk with them about their needs to increase their advertising budgets
Managed national sales in excess of $8 Million annual sales budgets
Researched, created, and delivered multiple sales presentations used by local and national sales
departments to increase advertiser revenues.
Authored and Won first KKBT-FM National RMB Community Service ‘Crystal Award’
Collaborated with all national sales reps in overturning objections and negotiating on their behalf
BS: Pre-Med and Psychology, University of Illinois, Champaign, IL; Recipient of U. of IL Women’s Scholarship; President of Alpha Epsilon Phi Sorority.
CRMC Certification; BAC Board Member; Elected member to Women in Film; Vista Del Mar Committee Member; Southern California Broadcasters Association; AIEF member; multiple sales, management awards and commendations. Award Winning Junior High Science Teacher, Science Fair Director.